User-friendly internet sites

  • Heatmap-Sujet bfi Wien, Frühjahrskampagne 2009 © echonet

Usability: internet sites which are transparent, easy to use and clearly structured.
Usability makes the user feel comfortable and makes the provider successful – not only on a business level. One of the best books written on this topic has a title that sums the idea up perfectly: "Don't make me think!" (by Steve Krug).

The main purpose of a website

The main purpose of a website is to cater to the requirements of its customers. Customers want to buy something, want information or want to be entertained. The foremost element of an internet presence is therefore what the customer is most interested in.

Gain attention, steer and lead

True to the motto “Don’t make me think” (taken from the book about usability by Steve Krug), a user-friendly website should not make the user think about what they have to do next. It should steer attention towards the most important elements of the site and lead the customer to their desired results. This is the case for informative websites as well as those with interactive contents.

In order to make the user’s surfing experience as pleasant as possible, the website must obey standard conventions. Users should not have to think about how to deal with new websites; instead they should be able to rely on what they have already learned from the web.

Improve usability with the help of tests

Usability tests are an excellent way to improve the user-friendliness of a website. These tests are often carried out in the form of individual interviews with the website. They give an indication of the mistakes that a provider may be making, which false conclusions the site may lead its customers to and what is stopping the site from being successful.