• Screenshot vom echonet-Live-Streaming im Internet © echonet

Moving pictures. Sound. More than a million words. Scalable streaming. Camera teams on location. All of this is possible. Moving pictures have become an ever-increasing presence on the internet over the past few years. This is partly down to faster hardware being available on the market (cabling) but is also due to the ever-growing need to use the net as a multimedia instrument. Web TV is often complemented with live streaming elements.

Web TV: Video on Demand or live streaming

Both VoD and live streaming technology are becoming an ever-increasing presence on the internet and are taking the fascinating world of moving pictures into the next generation. The capacity of cabling, however, is still proving to be a bottleneck.

Web TV or IPTV?

The two terms are often used together but actually have very little in common. IP (Internet Protocol) is the technology used to transfer content to the World Wide Web (more precisely, the technology is termed TCP/IP). In contrast to Web TV, IPTV is the term used to describe the transmission technology, whereas Web TV, Web Television, Online TV (...) is the term used to describe the television pictures transmitted using the internet.

While in the case of IPTV, customers have replaced their aerial connections with a telephone connection where they can continue watching television as normal, Web TV is setting completely new benchmarks in the industry. In order to produce successful Web TV products, it is important to have a comprehensive knowledge of user activities on the internet. This is important both in the creation of content and also when considering length, intensity, information volume and also the technical framework for transmission based on conventional cabling capacities.

Therefore in contrast to IPTV, Web TV, or online television, is almost always integrated into the presentation of a website. In addition to TV pictures, there are usually also interactive options, advertising opportunities, additional information in the form of text, pictures or audio streams which gives users complete control over the content.